Partner Experiences
March 21-28, 2026 | Alpe d'Huez, France
Budweiser
Step into the Nation of Celebration and become a citizen of Tomorrowland.
Collect your official Tomorrowland Passport at BUD and start building your story, one stamp at a time.
Each stamp marks a moment, a memory and a step deeper into the Nation of Celebration. Capture the magic and extend the celebration at the bar, where BUD invites you to unwind and enjoy a drink as a newly welcomed citizen of Tomorrowland.
A perfect place to pause, connect and toast to the journey you’ve just begun.
Belgian Beer - Leffe
Grab a Leffe at the Belgian Beer Bar.
Enjoy the inviting atmosphere, shaped by centuries of Belgian brewing heritage, and take a moment to unwind with a Leffe at the Belgian Beer Bar in between the magic of the festival.
A welcoming spot, located next to Brasa, where you can recharge before hitting the dancefloor.
Flying Fish
Spot Flying Fish across the festival for a chance to a refreshing reward.
At Pic Blanc, the Flying Fish crew invites the People of Tomorrow to join in and enjoy a short break from the dancefloor.
Take part in Catching Lemons, a playful challenge that rewards those who manage to ‘catch’ the lemon. Challenge your friends and you might receive a refreshing reward.
Coke Studio
Step Into the Chill Zone at the Coke Studio.
The mountain runs on a certain momentum this week, and, most likely, so do you - ski, dance, repeat, as it’s often put.
Coke Studio is where you step out of that loop without leaving the atmosphere behind. This warm and inviting space is perfect for unwinding with friends and soaking in the vibrant atmosphere around you.
Sip on your favorite drinks, share moments with friends, and let the Coke Studio be your go-to destination for a touch of calm before diving back into the festival magic.
Drink More Water
Drink More Water, Stay Refreshed.
As you immerse yourself in the magic of Tomorrowland Winter, don’t forget to stay hydrated. Drink More Water is a prevention initiative by Pernod Ricard that encourages festivalgoers to balance their celebration with water and enjoy the experience responsibly.
Throughout the festival and on the slopes, mobile teams roam the area with Drink More Water cans, making it easy to grab a refreshment whenever you need it. The initiative serves as a friendly reminder that staying hydrated helps you feel your best today and tomorrow morning too.
Drink More Water and keep your energy going throughout the day while enjoying the festival to the fullest.
Red Bull
Light up the night at Tomorrowland Winter with Red Bull’s LED Cups
As darkness falls over the festival grounds, Red Bull’s LED Cups turn every sip into an experience, lighting up the night and amplifying the festival atmosphere.
Unmistakably part of the Tomorrowland magic, these cups keep the energy alive long after the music starts. Grab yours at the festival bars for one extra pearl, together with a purchase of a Red Bull and join the glowing movement that lights up the Tomorrowland Winter grounds.
KuCoin
Your guide at the festival.
Step into the magic of Tomorrowland Winter with KuCoin by your side. Every festival has its little helpers, and this one comes with a futuristic twist.
KuCoin flows through Tomorrowland Winter like a stream of bright energy particles, popping up when you need direction, info, or a fun new moment to film. Say hi to the KuCoin Guardians, the roaming guides in green who wander the village and festival area, ready for a photo, a quick explanation, or a friendly nudge toward KuCoin’s world.
Want to go deeper? Head to the Base Point in the Main Festival Area and step into a glowing particle scene for a video moment that looks like you’ve walked straight into tomorrow.
During the day, KuCoin Mountain Sessions light up Folie Douce with a chill bar corner and DJ booth, perfect for a sunny terrace break. And a small tip: keep an eye out for QR codes around the terrain to unlock experiences and rewards.
Loop
Loop Earplugs, Mobile Sales
Keep your ears safe while enjoying every beat at Tomorrowland Winter with Loop x Tomorrowland Earplugs.
This year, choose between the limited-edition Holographic Black or Ruby Red design, exclusively available for the People of Tomorrow.
Find the Loop team throughout the mountains during the day and the Main Festival Area at night, so you never miss a chance to upgrade your festival experience. Hit that perfect volume while protecting your ears for years to come.
Sunweb
The Memory Trail - Discover your traveler profile and have a chance to join the secret memory trail party.
Sunweb invites you to explore the festival at your own pace. Hidden among the stages, a series of Totems await your discovery. Pause, scan each totem, and answer a short question as you wander through the sacred grounds. With every scan, a piece of your traveler personality is revealed. Are you a dreamer, connector or explorer?
Complete the journey and uncover who you truly are when you travel. At the end, a select few will unlock.
MSD
We share a lot.
Nestled in the snowy heart of the mountains, MSD brings a touch of calm and connection to Tomorrowland Winter.
During the day, the MSD Hub welcomes you to slow down, breathe deeply, and recharge your spirit. When night falls, the MSD Message Wall lights up and invites you to leave a message for your future self.
Your words become part of a shared story of hope and reflection. A gentle moment of peace by day, and a spark of inspiration by night.
